2016 Will Be The Year For Smartphones
With their remarkable features, exceptional worth and distinctiveness, the smartphones in 2016 will knockout the technology world. As the companies are just trying their best to be the market leader in 2016, each of them will have some important designs that will distinguish them from each other. These are the key trends that are expected to drive the mobile marketing industry in 2016.
Smoother data, strident results
As the idea of shared economy has become a certainty, in the mobile marketing space, “data-pooling” will become a reality. A development where data from multiple sources are integrated with each other can be seen, since all of the companies like E-commerce firms, Taxi apps possess certain insights on customers. This integration will enable marketers to derive richer insights on their users. The companies who have data and that can monetize this data are expected to emerge with a potential partnership.
Making it possible for people to stream high definition videos on their mobile phones, 4G will make quality of media on the web better. The way things are going now, predictions are on where, mobile video would surpass TV viewership and would become the preferred source for entertainment and information. Consumers are extensively using video platforms, even though the adoption of video as a medium is low among brands.
They are being used for everything from recharges to online shopping to ordering food to grocery purchase. Times when mobile number will become the global bank account number or a virtual debit/credit card number are not far.
With the gaming space leading the trend, entertainment space in India is also headed for disruption. With reducing price points, consumers are opening up to the idea of purchasing virtual items within games. Like converting Candy Crush Saga coins to Subway Surfer coins or Marvel Future Fight Crystals, this trend promises to usher in a near term opportunity for the digital gaming space in India.
Picture courtesy – bbc.com
by techtalks @TechTalks March 16, 2016 5:06 AM UTC