Blackberry Bids Its Smartphones Farewell
BlackBerry bid adieu to its smartphone division just a few days ago and while the company will continue to develop their software division, their smartphones and tablets are no more. By putting an end to its hardware section, the company hopes that it can transition more successfully to a primarily software company.
According to a statement by BlackBerry CEO John Chen, the company will be focusing more on developing security and a range of applications. The company will however be outsourcing its hardware manufacturing to its partners in order to reduce their capital requirements and hopefully in turn increase their returns on the capital that has been invested so far.
While at one point almost every other person owned a BlackBerry, since 2013, the market share of the company has dropped to a dismal less than 1 percent. So while it is still a sad farewell, the final death toll of the BlackBerry smartphone was much expected.
Though BlackBerry held most of the market share at one point of time, they were unable to ever anticipate the direction which the smartphone trends would grow in. With competitors like Apple and Samsung entering the market at that time, the business phone company with its physical keyboards slowly became more and more obsolete.
The problems began for BlackBerry back in 2011 when it was still making popular models like the Curve, Pearl and the business favourite, the BlackBerry Bold. While the company was making smaller versions of these phones, companies like Samsung and Apple were releasing their phones with bigger touchscreen displays that has higher quality resolutions. These companies were also working on numerous applications at that time and unfortunately BlackBerry failed to get its foot in the door, let alone jump into the game.
Though models like the BlackBerry Priv were released more recently, they did not do well as the price was too high and the physical keyboard was not a feature that the current generation shared any sentiment for.
As the majority of the market was young and growing, BlackBerry should have jumped on the bandwagon for a fully touchscreen device. Unfortunately it was instead left behind and had to ultimately declare its smartphone business as dead.
Picture courtesy – cdn.com
by techtalks @TechTalks October 17, 2016 9:41 AM UTC