Has Micromax Outdone Samsung In India?
Budget smartphone manufacturer Micromax, has overtaken the global giant Samsung as the leading smart phone manufacturer in India, as per Canalys. This is a significant development considering the fact that India is one of the fastest growing cell phone markets, only behind United States and China.
The South Korean giant has been under pressure from Apple with its premium handsets bagging some market share and simultaneously from the low cost handset manufacturers like Micromax and Xiaomi scraping away market share at the other end.
Samsung disputes this information, stating they still hold the primary stop in this category with a volume market share of over 22% in the last quarter.
The report from Canalys clearly states that Micromax grew to a 22 % market share vis-à-vis a 20% market share of Samsung. In total, close to 21 million smartphones were sold in India in the same period.
Another research firm, Internal Data Corporation has released its own report that supports Samsung’s claim stating Samsung keeps the top spot at 22% market share while Micromax is at second place with a market share of 18%. Micromax and Samsung were followed by two other Indian budget smartphone brands, Intex and Lava, by number of handsets sold in fourth quarter.
Looking at the overall mobile market (including smartphone and regular cell phone), Samsung is still on top with 17% market share followed by Micromax at 15. Nokia also features in this list with a 10% market share followed by Lava with 8% share. IDC also mentions the drop of 4% in fourth quarter of 2014 from previous quarter for smart phone shipments.
Counter point research in its Q4 report on the Indian smartphone market has stated that Samsung shipped 27.4% handsets in the quarter comparing with 19.5% shipment from Micromax. Apple iPhone shipment in India touched 500,000 units for the first time in quarter, due to strong demand for iPhone 6 and 6 plus.
Picture courtesy- techgiri.com
by techtalks @TechTalks March 4, 2015 12:51 PM UTC