Mobility Trends For 2016
Little did we know, that the device which was meant only to communicate and text would start to incorporate GPS navigation, cameras, e-book reader, entertainment, ordering menu and the list could go on. Needless to say, Mobile devices have become such an essential part of our lives.
However, with the changing mobile devices and technologies, marketing methods have evolved simultaneously. The marketers have opened up a whole new field of ideas to try to reach customers, build relationships and create dialogues with them in order to make the offers alluring.
Let’s take a look at some of the mobility trends for 2016.
Customer-Centric turns Customer-Obsessive
In the race to become more customer-centric, marketers are already nearing towards customer-obsession. Marketing strategists are finally at the point of not getting swallowed up by waves of big data, and can start using it to create more consequential communications. Mobile is the medium that makes this occur.
One of the essentials to seal the deal would certainly be the need to make a cellular device the most essential gadget any consumer should possess. Finding out how to make that work is something that companies are still operating on, but you can bet it will be the consumer, not the company, that powers how these settlements are made.
Search Engine Results to Display More than Pages
Sure, we already have app catalogs and endorsements, but apps as part of search results will take these catalogs and instructions to a whole new level. It’s very possible that we’ll see fully enhanced, fine-tuned mobile search that appoint the help of third party apps to not just suggest a particular product, but find it in the customer’s favoured size, colour, price range, location, and much more.
Blur the Lines between Apps, E-Commerce and Social Networks
2016 will be the year of even bigger improvements from apps that we already discern and are familiar with. More faultless amalgamation between those apps and their corresponding social outlets and e-commerce will become humdrum. Many social platforms are already tying e-commerce features into their networks. From Pinterest’s “Buyable Pins” and Instagram’s “Shop Now” to today’s hottest platforms, all are looking at ways to smudge the lines between social , web, app and e-commerce.
Apps Become Reflections of our Lifestyles
Apps in 2016 are expected to become less about singular features and more about becoming an vital part of your life. For example, a fitness periodical that shows the weather before your run also prompts you when it’s time to get the kids. Sounds improbable? Not to app developers. As long as there are strained boundaries on how much you can download, apps themselves play a fundamental role in more of a lifestyle add-on than a usable “thing” that can swiftly be uninstalled due to the next big thing.
2016 is soaring high with mobile potential, and that’s excluding things like mobile automation systems like Siri, Echo and Cortana and wearable technology. What do you think will be the next big thing? Don’t forget to share in the comment box.
by techtalks @TechTalks February 17, 2016 4:47 AM UTC