Nokia’s New Low Budget ‘Nokia Heart’

Nokia is making its return to the mobile market but its current Android set is available only in China. During MWC 2017, the company is expected to announce them selling their smartphones in other regions. The new Nokia Heart, also known as Nokia 5, was featured on the smartphone bench marking site GeekBench and is expected to be released at MWC 2017 trade show. The device is rumoured to sport a 5.2 inch display with a resolution of 1280 x 720 pixels, powered by Qualcomm Snapdragon 430 SoC with Adreno 505 GPU alongside an octa-core Cortex-A53 CPU clocked at 1.4GHz. The smartphone is expected to come with 2GB of RAM and 16GB of internal storage and will run on Android 7.0 Nougat out-of-the-box. Needless to say, these are believed to be the standard hardware specs for many entry-level handsets these days.

nokia heart

The smartphone unit is likely to have a 13-megapixel primary and an 8-megapixel frontal camera. The rear camera will come with face detection, auto-focus, HDR and will support full HD video recording. If these specifications are to be considered, the Nokia Heart looks like an affordable alternative to the Nokia 6, which also powered by Qualcomm Snapdragon 430 processor, runs on Android Nougat, although with a 4GB RAM and 5.5-inch full HD display. The smartphone bears a 16-MP rear and an 8-MP front camera. It comes with 64GB of on-board storage. The Nokia 6 went on sale on JD.com on 19th January at 10am. There were over 1 million pre-registrations and the Nokia 6 was sold out in just one minute.

HMD Global, the Finnish Company which currently owns the rights to build, develop and sell Nokia branded products has already given hints at launching multiple phones directed at different price categories. While the Nokia Heart is categorized at a lower-tier segment, the rumoured Nokia P1 is going to be a premium device. Sporting Qualcomm’s top-end 835 processor, the Nokia P1 is rumoured to come with 6GB of RAM and 256GB of onboard storage.

While there has been a lot of tittle-tattle around Nokia’s mobile phones, the company is also believed to be launching a Nokia branded tablet. It is likely to sport an 18.4-inch 2K display powered by a Qualcomm Snapdragon 835 chipset with Adreno 540 GPU and 4GB of RAM.

HMD seems to be offering a complete focused and an independent space for a full range of Nokia branded features for phones, smartphones and tablets. It has agreed to acquire rights from Microsoft to use the Nokia brand on certain mobile phones and tablets. The company is planning on investing 500 USD million over the next three years to back up global marketing of the Nokia branded smartphones.

Nokia will however not be putting any money in the project but it will obtain royalties and sit on board as an HMD director. Quite a few of Nokia’s old top executives will be returning to the team as well. This agreement will give HMD full functioning control of marketing, sales and distribution of Nokia-branded mobile phones and tablets, with special access to the finest global sales and distribution network and to its growing set of proprietary mobile technologies and mechanism.

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Picture courtesy – droidhere.com


by techtalks @TechTalks February 21, 2017 11:51 AM UTC

DIGITAL DEBATE

Mobile Upgrades: Killing The Product Before Its Time?

Have to agree. The speed of newer phone models within the same series and newer app versions lead to more thought put into buying decisions. Phone lines have a definite short shelf life

Lionel Gurjao

Frequently upgrading the software is a real problem as updating the software might cause your phone to lag because of the older hardware.

Shivendra Singh

They should come out with upgrades for the specific phones and not for the separate Operating System. This way a special version for your phones specific hardware can be made

Maalin Ashar

They should come out with upgrades for the specific phones and not for the separate Operating System. This way a special version for your phones specific hardware can be made

Maalin Ashar

Q5 blackberry

Alhassan A Bukar

Nice

Ishwar Maradi