Ola Upgrades The Ride-Hailing Experience
Indian-origin taxi service Ola recently rolled out the latest in its range of updates for the iOS platform. While the company only recently launched an update that integrates the Apple personal assistant Siri with Apple Maps, another update was just announced.
By using geo-tagging, maps and the impressive array of customer generated data, the app now allows drivers to locate their customers more accurately. Alternatively, it also lets customers provide the drivers with more precise information on their location.
Co-founder and Chief Technology Officer of Ola, Ankit Bhakti recently said that this update was done in order to take into account the fact that roads and locations in India are quite different from that of other countries. By including hotspots into the app, the waiting time for drivers and passengers too will be effectively reduced and thus the overall experience will improve.
In areas that are more crowded like housing colonies, tech parks and malls, the addition of hotspots will be especially helpful. Customers will now be able to tag areas like these which will be labelled as a landmark when they make a booking. By allowing the driver to see this landmark rather than just the geographical location, the confusion in finding the right location will be minimized.
Another feature that has been added is one that uses a customer’s previous rides as a point of reference to triangulate the point of pick up. Analysing the years of data gathered from customers, Ola can provide a more advanced experience for boarding, especially to users who use the app more often.
The last feature that was added is the Share Directions option which allows users to input information on the closest landmark near their pick-up point. This will help minimize the calls that are frequently made between a customer and a driver before pick-up.
In order to win over the market from the American-origin cab company Uber, Ola is now including several such solutions that are targeted at local issues.
Picture courtesy – techcrunch.com and ciol.com
by techtalks @TechTalks October 20, 2016 6:40 AM UTC