Pinterest Now Lets You Match Real Objects With Products For Sale
Pinterest recently introduced a new visual tool called Lens, which detects objects in real life through machine vision, and suggests similar items on its site.
The tool which is still in its Beta stage, is available on the Pinterest phone app.
Similar to the service Shazam, which allows users to look for music by simply recording a song when it is playing. In the same way, Pinterest will allow users to point their phone at objects like furniture or food and then receive suggestions for similar objects.
Evan Sharp, co-founder of Pinterest, made a demonstration of Lens, and used it to detect a pomegranate. In the demo, Pinterest was able to return suggestion results for pomegranate sandwiches, pomegranate bread, and a number of tips for peeling pomegranates. Another use of the tool demonstrated was the ability to point a phone at the night sky and receive images of landscapes.
By introducing Lens, Pinterest is offering users a new type of search tool and result that can deliver objects according to context. If you point it at a clock, the search will throw up photos of places where clocks can be seen in the décor. In this manner, if you point Lens at a shirt, it will show ideas for the different ways that you could style it.
Lens is built upon integrated visual searching technology, which was introduced by Pinterest back in November 2015. This update comes along with a suit of other upgrades that were announced by Pinterest at the San Francisco event.
Similar pins can be viewed by simply clicking on a circle that can be found on the lower-right corner of a pin. Along with this, Pinterest also launched a tool called ‘Shop the Look’, which can identify items in a pin that features products for sale, and then suggests links where you can buy it.
Lens has released for Android and iOS in the United States.
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Picture courtesy – ibnlive.in, pinimg.com
by techtalks @TechTalks May 12, 2017 5:47 AM UTC