Twitter Thinks It Knows Who Your ‘BFF’ Is!
Twitter recently launched a new feature that the company claims will draw attention to tweets made from one particular account that you want to see. How is the individual decided? Well this is done according to whichever person’s tweets Twitter thinks you may want to read.
The feature is very similar to the earlier Twitter feature called ‘In Case You Missed It’, which collects a number of tweets from all the accounts that you engage with on a more regular basis. So according to whichever tweets Twitter thinks you will enjoy, the social media platform will showcase those in a prime position on your timeline.
Thankfully, in the same way that you can disregard the ‘In Case You Missed It’ feature, you can also similarly ignore the new ‘BFF’ feature once it pops up. While this does not disable it entirely, it will certainly tell Twitter that you do not want to see tweets like these so often.
The company confirmed that it was in the middle of testing the new feature on a select few users on Android, iOS and even the web.
The account which Twitter chooses to feature on your account is based upon several signs such as how regularly you interact with that particular account. If you repeatedly engage with that account, Twitter will use this fact as a way to decide whether it should even show you this feature at all.
Previously, Twitter simply offered users an information feed that was organised according to when it was tweeted. However, over time the company has made several changes in an attempt to make the service more user-friendly and approachable. For this reason, users will consistently see new features that are ways to increase your likes, tweets and even retweets.
Through these additions and efforts, Twitter has attempted to move away from its use of a chronological timeline. Instead it has tried to focus on one that is determined algorithmically.
As of now, Twitter has not yet made any moves as drastic as those made by Facebook which totally reorganised the content displayed on the main page. What it does instead, is push tweets that the service thinks you would not want to miss out on, and displays them right at the top of your main screen. This is what you will immediately see on the app when you come back to it after a long time.
It is not possible to know exactly how accurate the feature is at displaying tweets that are from your ‘BFF’. What we do know as of now is that those few people that have been selected to take part in the experiment have all responded with amusement as Twitter is bringing up tweets that most of them do not wish to see!
So if this feature is to be of any use, the company will need to spend a lot more time in developing it.
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Picture courtesy – tctechcrunch2011.com, jagran.com
by techtalks @TechTalks April 11, 2017 2:58 PM UTC