Why Google Glass Failed

google glass

Earlier this year, Google withdrew its revolutionary product Google Glass, to the surprise of the tech community. The reason for the withdrawing, was cited as the lack of sales. This could be owed to the fact that it was a product before its time and so the public did not have much use for it as yet.

A headset that resembled a pair of spectacles and had an optical display, Google Glass was created as a universal computer. Users would see content in a format that was similar to that of a smartphone and they could communicate with the device hands-free. A wearer would also be able to access the internet using voice commands.

The tech giant failed to listen to what the public needed and unfortunately this meant that they did not take into account their customers emotions. Instead it simply thought that the mere creation of such a product would bring in customers.

Google created an unfinished version of the Glass for public beta testing and expected the users to pay USD 1500 to do so. They did not realise that not only did people not want to pay that much for a gadget that would be worn over their eyes in public, but most people could not even afford it.

A large portion of the public even thought of it as a product that was geeky and could be a threat to their privacy. Another concern with Google Glass was that since it is a wearable technology, the look had to suit the individual personal styles of people in order for them to wear it everywhere.

While the company has temporarily withdrawn the product, Google is attempting to fix some of the problems that plagued it. It is focusing on improving the gadget technically, making changes based on eyewear and fashion and also rethinking its launch strategy. While Google Glass itself did not succeed, the product started a much awaited conversation about technology that you could wear.

Picture courtesy – searchenginejournal.com


by techtalks @TechTalks October 19, 2016 6:16 AM UTC

DIGITAL DEBATE

Mobile Upgrades: Killing The Product Before Its Time?

Have to agree. The speed of newer phone models within the same series and newer app versions lead to more thought put into buying decisions. Phone lines have a definite short shelf life

Lionel Gurjao

Frequently upgrading the software is a real problem as updating the software might cause your phone to lag because of the older hardware.

Shivendra Singh

They should come out with upgrades for the specific phones and not for the separate Operating System. This way a special version for your phones specific hardware can be made

Maalin Ashar

They should come out with upgrades for the specific phones and not for the separate Operating System. This way a special version for your phones specific hardware can be made

Maalin Ashar

Q5 blackberry

Alhassan A Bukar

Nice

Ishwar Maradi