Why Google Glass Failed
Earlier this year, Google withdrew its revolutionary product Google Glass, to the surprise of the tech community. The reason for the withdrawing, was cited as the lack of sales. This could be owed to the fact that it was a product before its time and so the public did not have much use for it as yet.
A headset that resembled a pair of spectacles and had an optical display, Google Glass was created as a universal computer. Users would see content in a format that was similar to that of a smartphone and they could communicate with the device hands-free. A wearer would also be able to access the internet using voice commands.
The tech giant failed to listen to what the public needed and unfortunately this meant that they did not take into account their customers emotions. Instead it simply thought that the mere creation of such a product would bring in customers.
Google created an unfinished version of the Glass for public beta testing and expected the users to pay USD 1500 to do so. They did not realise that not only did people not want to pay that much for a gadget that would be worn over their eyes in public, but most people could not even afford it.
A large portion of the public even thought of it as a product that was geeky and could be a threat to their privacy. Another concern with Google Glass was that since it is a wearable technology, the look had to suit the individual personal styles of people in order for them to wear it everywhere.
While the company has temporarily withdrawn the product, Google is attempting to fix some of the problems that plagued it. It is focusing on improving the gadget technically, making changes based on eyewear and fashion and also rethinking its launch strategy. While Google Glass itself did not succeed, the product started a much awaited conversation about technology that you could wear.
Picture courtesy – searchenginejournal.com
by techtalks @TechTalks October 19, 2016 6:16 AM UTC