Why Snapchat Bought Vurb
Vurb, an application that helps you to discover places and events around you, was recently acquired by the popular social networking app, Snapchat. The majority of buzz around this acquisition was filled with confusion. Most of the public was wondering how the discovery app would help the business of the photo messaging app.
The reason for the buy-over is that Vurb has been successful in its market, despite its hold being a relatively small one. Vurb uses a discovery engine that makes finding content and searching for something a lot more fun and visually interesting.
The discovery app also has a number of tie-ups with other companies such as Yelp, Twitter, Uber and Foursquare, which increased its user-friendly appeal. As Vurb has a local charm with detailed information on nearby places available, Snapchat’s acquisition of the app means that new features such as this will slowly be integrated.
Now as Snapchat owns Vurb, it will make it easier for Snapchat users to search for accounts that are interesting and worth keeping track of. It will also help to improve Snapchat’s business by providing a revenue stream that will be created by searches based on geo-tagging.
One of the more obvious uses of Vurb for Snapchat would be to integrate the discovery app’s search function in order to help users to find each other. While it is currently very difficult to find a company or celebrity within Snapchat, Vurb will be able to provide the necessary searching ability to do so.
In the near future Snapchat may also include suggested users for a person to follow, based on their experiences. Snapchat may also increase the opportunities available for small businesses by allowing them to initiate conversations with their users. Through these communications, a business would be able to share events, movies and meal options with their customers, who may in turn share them with their friends. All these factors will ultimately lead to an increase in Snapchat’s business.
With social media giant Facebook and its partner Instagram ruling the top position, Snapchat’s move to purchase Vurb is a tactical one that it hopes will give it a greater edge.
Picture courtesy – tnwcdn.com
by techtalks @TechTalks October 4, 2016 5:27 AM UTC