Xiaomi to sell smartphones through own website in India

NEW DELHI: Chinese handset maker Xiaomi will start selling smartphones in India later this year through its own portal as it looks to beef up its presence in one of the world’s fastest growing devices market.

Xiaomi, which currently sells devices in India through homegrown e-commerce major Flipkart, will bring in its website ‘Mi.com’ to India in the latter part of the year.

“We are currently looking for warehousing and logistics partners in India, as well as deciding on a payment mechanisms like cash on delivery. It may take anywhere between three-to-nine months,” Xiaomi India head Manu Jain told PTI.

He added that the Beijing-based firm will continue its association with Flipkart.

Currently, the company sells devices through its website in most countries of operations, except India and Indonesia.

Xiaomi recently launched its new handset — Mi 4 — in India for Rs 19,999 as it seeks to expand its operations here.

“We have always stated that India is one of our most important markets. We are big plans for India this year… We are in process of signing the lease on a facility in Bangalore, which will be our R&D unit. This is the first one outside China,” Jain said.

India is one of the largest markets for Xiaomi outside of China. The company has so far, launched three devices in India, Mi 3, Redmi 1S and Redmi Note. The cumulative sales have crossed a million units since the first launch in July 2014.

According to research firm IDC, India is the fastest growing smartphone market in the Asia Pacific region with about 82% growth in the July-September quarter of 2014 over the same period last year. The growth is being driven by increasing preference of consumers to upgrade to smartphones as well as shorter refresh cycles.

The shipments grew 82% year-on-year to 23.3 million units in the third quarter of this year, while it was higher by 27% on a quarter-on-quarter basis, IDC said in a statement.

Samsung was the leader in the smartphone market with 24% share, followed by Micromax (20%), Lava and Karbonn (8% each) and Motorola (5%) in the third quarter of 2014.

Founded in 2010 by serial entrepreneur Lei Jun, Xiaomi is often referred to as the ‘Apple of China’ and featured in Boston Consulting Group’s top 50 most innovative companies in the world list last year. It ranks at the third spot with 5.3% share of the global shipment in the July-September 2014 quarter, after Samsung (23.8%) and Apple (12%).


by techtalks @TechTalks January 29, 2015 8:16 AM UTC

DIGITAL DEBATE

Mobile Upgrades: Killing The Product Before Its Time?

Have to agree. The speed of newer phone models within the same series and newer app versions lead to more thought put into buying decisions. Phone lines have a definite short shelf life

Lionel Gurjao

Frequently upgrading the software is a real problem as updating the software might cause your phone to lag because of the older hardware.

Shivendra Singh

They should come out with upgrades for the specific phones and not for the separate Operating System. This way a special version for your phones specific hardware can be made

Maalin Ashar

They should come out with upgrades for the specific phones and not for the separate Operating System. This way a special version for your phones specific hardware can be made

Maalin Ashar

Q5 blackberry

Alhassan A Bukar

Nice

Ishwar Maradi